|Did you know that every 33 seconds a child under 13 is involved in a car crash in the United States? Car seats, if used correctly, can dramatically reduce the risk of fatality or injury. But over half of car seats are misused in a way that could reduce their effectiveness and 1 in 3 children killed in car crashes are completely unrestrained at the time of the crash.*|
I’m reaching out to you on behalf of the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to ask for your support of the Child Passenger Safety public service advertising campaign. The primary goals are to educate parents and caregivers about the importance of selecting the right seat for their child’s age and size, and to remind them that car seats, booster seats and seat belts offer the best protection for children in crashes and help save lives.
This summer, the Ad Council and NHTSA have unveiled new PSAs featuring characters from Warner Bros.’ upcoming animated adventure Storks. By using the tagline, “Find the Right Seat For Your Flock,” the PSAs urge parents and caregivers to protect their child’s future, by making sure they secure them in the right car seat for their age and size. The English language PSAs direct toSaferCar.gov/TheRightSeat and the Spanish ads direct toSaferCar.gov/Protegidos where parents and caregivers can find more information on how to determine if their child is in the right car seat.